What we produce
We do not treat content production as a synonym for blogging. The content a local business needs in order to rank is mostly not blog posts but missing service, industry and location pages.
| Page type | Search it targets | Function |
|---|---|---|
| Service page | "divorce lawyer", "vehicle inspection" | Direct demand — the main source of conversion |
| Industry page | "seo for lawyers" | National visibility; requires no proximity signal |
| City page | "local seo antalya" | Regional visibility — only with real local data |
| Case study | Brand and comparison searches | Proof of trust and expertise |
| Guide content | "how long does a divorce take" | Early-stage users; carries internal links to service pages |
Sequence matters. Producing guide content before the service pages exist means bringing visitors to a site with nowhere for them to go.
Industry pages
This is the most valuable and most frequently skipped page type for a local service business. The reason: industry queries carry no proximity signal. Someone searching "SEO for lawyers" is not tied to a location, so it is possible to rank for that query nationwide.
That makes industry pages the real gateway to national visibility for businesses whose profile is geographically constrained. For the page to work it has to speak the language of that industry — not generic SEO advice with the industry name inserted, but text written by someone who knows that industry's specific constraints and customer behaviour.
City pages and the doorway line
City pages cut both ways. Done properly they open regional visibility; done badly they damage the whole site.
Google's definition of a doorway page is one produced purely to appear in different searches without offering the user real value. Template pages with the city name swapped fit that definition exactly, and they are not hard to detect.
The bar we apply: a city page gets created only if it carries real data about that city — a competition density grid for the area, a case from there, or local competitor analysis. If we cannot produce the data, we do not create the page. Ten solid city pages outperform fifty templates.
Regulated industries
In fields such as law, healthcare and finance, content production is not only an SEO question. Professional advertising rules limit which claims can be made at all — success claims, client numbers, comparative superiority and promotional incentives are typically off-limits, and the specific rules differ by country and profession.
Every piece we produce in these fields goes through the relevant rule set before publishing, and we get sign-off from the professional. It looks like a constraint but works out as an advantage: text written to be compliant, informative and free of claims carries no enforcement risk and tends to do well in Google's expertise assessment.
Production process
- Gap analysis. Queries getting impressions with no page behind them, pages competitors have that you don't, and which intent each existing page serves.
- Prioritisation. Pages ranked by demand volume and proximity to conversion. Service pages come before guide content.
- Brief. Target query, subheadings to cover, internal link plan and schema type defined per page.
- Writing and expert review. Draft produced, submitted to you for technical accuracy, checked against the applicable rules in regulated fields.
- Publish and wire. Page goes live, joins the internal link structure, gets its structured data and enters the sitemap.
- Follow-up. Impression and position data read after four to eight weeks; the page is deepened if needed. Published does not mean finished.
How we use AI
Let's be direct about this: we use AI in research, drafting and data processing. Where we do not use it is publishing the output as-is.
The reason is practical, not ideological. Raw generated text does not know the real constraints of your profession, your actual processes, or the actual state of competition in your city. Content published without that knowledge does not differentiate from the hundreds of similar pages targeting the same query. Content that does not differentiate does not rank.